- Writing a blog engine - what can be simpler?
The first surprise is the medium - that was the one of the first popular screencasts to circulate the Internet. But of course the main load of unexpectedness was in the fact that a simplistic, but still functional, blog engine can be build in 15 minutes. Not months or years of a team of programmers, a designer and a HTML coder - but 15 minutes of one person - that is surprising.
That was not an abstract plan, framework with holes to be filled in later - but a concrete implementation. And once again - blog engine - what can be more concrete for the web afficionados?
You can see it for yourself - it is not a description of how to do it - it is filmed the whole process of doing it. And later you can also try it on your own.
Not really - but you don't need to cover all of the points.
This is the most important thing - the screencast is a story. The viewer can easily imagine himself writing his own web application with the same efficiency - this is how stories work.
PS. Don't read this as an argument for (more) screencasts. Yes - they can be effective - but it all depends. What I am advocating here is using that checklist for all marketing projects.